SEVDA LONDON is a London based “Honest Luxury” fashion accessory brand with a distinctive British identity. Its main operation is the design and retailing of leather handbags and scarves.
The brand was established in 2013 by Sevda, after several years working in the industry, who is the founder and the designer behind the entire collections. Since then, the brand has been evolving around the principles which she strongly believes in. These are high artisan quality, responsible sourcing and the honest retail price.
Sevda brings together elegant modern beauty and sustainability within each of her products. This is possible because of the combination of creativity and true artisanship with unique sustainable materials; as the result of technological advancements and continuous research for making this world a better place.
OUR CORE PRINCIPLES
HIGH ARTISAN QUALITY
We only create and invest in “artisans’ product” with high value and real human talent and the intelligence behind it all, to become loyal companions for many years that allow their owners to reflect their own unique personality.
We commit to source responsibly all materials used in the production of our products, including innovative and unique sustainable materials.
Our selection of suppliers is always supported with the system and product certifications, including high standards of quality and environmental management, decent working conditions and sustainable production.
Respectively, our goals are;
Communicating in a transparent and honest way.
Promoting sustainable design, and reducing the environmental impact of our products by sourcing from responsible and well-managed sources.
Changing the perception of the way we value the products and appreciating the people who make them possible for us.
Delivering knowledge through good communication and campaigns to encourage customers to replace more with less, but with better quality.
Adapting circularity in business and encourage reducing, reusing and recycling.
Raising awareness on overconsumption that creates increased pollution and waste, resulting in degraded and collapsing ecosystems, habitats, and species.
It is time to collectively end our selfish behaviours that are exploiting our natural resources and slow down.
Are you with us?
OUR NEW BUSINESS MODEL
We have already been shifting our business model from creating new collections for fashion weeks to high quality timeless products representing no particular season.
You will see the same timeless pieces in our stores again and again, with subtle changes based on customer feedback.
We are slowing down and refusing to follow current, obsolete and endless cycle of false fashion trends, which is the fuel of endless consumerism, and a huge burden on the environment and its limited resources.
Instead, we create just enough, the right amount, and keep our existing timeless pieces available regardless of seasons. We won’t incinerate or disregard our products because of changing fashion trends.
For us, fashion’s current business model doesn’t work. We do not want to produce too much for too cheap and contribute to waste.
Our objective is to become more circular in operation and promote reducing, reusing and recycling.
We don’t want to be a part of manipulative fashion advertising for women to buy more.
We will encourage our customers to buy less and better, and when they need it.
Our products are created by skilled artisans in dignity with sustainable, high quality materials that extend their lifespan, and can be worn many years to come.
And, it is our promise to give our products a second life, or even, if possible, many lives altogether.
Product sustainability begins in our London design studio. It is widely claimed that 80% of the environmental impact of the products is determined at the design stage. At this point, we select materials and manufacturing processes, and defining the product lifecycle.
We believe one of our greatest contributions to sustainability is creating and making products to last, which can be worn for years and pass from one hand to another thanks to their high quality and longevity.
Designing with a sense of timelessness and the longevity in mind with the quality of manufacture.
Responsibly sourcing high quality sustainable/ recycled materials that prolong product life while requiring less from our planet.
Ensuring the full traceability and transparency for the materials we source including leather; knowing where our materials come from, how they are made and by whom.
Using mono fibres where possible for the entire product, including stitches and decorative trims.
Minimising production waste by recycling and upcycling, such as transforming of waste into a product that already has a market and use.
Supporting creativity and artisanship, both local and worldwide.
Aiming for best certification schemes for the materials we source, including high standards of quality and environmental management, decent working conditions and sustainable production.