For us, high quality products made by true artisans is extremely important, especially in today’s fast paced and fast consumed world. While we increase our speed to produce ‘more’ for much cheaper, we are losing the qualities of what make us valuable and what really feeds our souls: creativity, artisanship, appreciation of handcrafted work, and respecting the talent creating this artwork.
If we lose these values, then what really will remain of us? Would we be truly in love with any product that comes with none of these values, just because it is very easy to purchase it?
Our mission at SEVDA LONDON is to create an ethical brand with extraordinarily high quality and safe products, with decency, passion and the talent behind it all, and build a platform where we can introduce them to our consumers and always enhance these values we embrace during our production.
We strongly believe it is time to think about replacing more with less, but better.
We are proud to be able to bring together elegance, beauty, sophistication, and sustainability within each of our products. This is possible because we can combine our creativity and true artisanship with unique sustainable materials, as a result of technological advancements and continuous research for making this world a better place.
As a result of this combination, we created our Emma Backpack, a unique collaborative example of our sustainable approach to our design process and our selectiveness on sourcing very low impact materials. When we combine this with the talented hands of true artisans, the outcome is forever excellent.
We are fully committed to improving our sustainability and ethical philosophy as we get better and aim higher, one collection at a time.
MEET OUR NEW SUSTAINABLE EMMA BACKPACK
Our Emma Backpack is designed in London and produced exclusively in Florence, Italy, made by highly skilled craftsmen and craftswomen with 50% recycled cotton and 50% Tencel ™ x Refibra ™ by Lenzing, a cellulose fibre made from quality cotton left overs that would have gone to waste combined with sustainable wood pulp. Tulip flowers embroidered on the front is a reflection of Sevda’s admiration of English Gardens, from where she derives her inspiration.
Actress, model, and activist Emma Watson inspired Sevda to create our Emma Backpack. To us, Emma embodies all aspects of a SEVDA superwoman; throughout her busy career she has made it a priority to further her education, and as a UN Women Goodwill Ambassador, Emma continually speaks out for women’s rights and equality.
Emma believes in and always contributes to ethical fashion, so do we!
We created our Emma Backpack for women who are socially responsible and cautious about the future of the environment and its limited resources. Our customers are the leading group of women with vision, and who readily and dedicatedly invest in ethically made products with a mission to make a real change in today's fast-consumed fashion world.
TRANSPARENCY AND RESPONSIBLE SOURCING
The need for clothing will have doubled by the year 2025. This amount of clothing signals a major burden for our environment. An estimated 50 million tons of clothing are thrown away every year. 80% of the clothing we throw away ends up in landfills.
What if 'waste' could become a resource and we could turn something old into something brand new?
What if we could reduce the need for raw materials to create the fashions we love?
Today, thanks to ongoing technological and productive research, it is possible to achieve this dream and our Emma Mini Backpack is an example of this success story.
The Emma is made of Re-Gen denim; a unique denim fabric is composed of 50% Tencel ™ x Refibra ™ by Lenzing and 50% recycled cotton in Italy. All yarns woven into this fabric are made from regenerated materials and do not use virgin cotton.
Worldwide, Lenzing is the first manufacturer to offer cellulose fibres featuring recycled material on a commercial scale and is a pioneer with this technology. This breakthrough fibre combines quality cotton that would have gone to waste with sustainable wood pulp.
Reducing the need to extract additional raw materials from nature is more efficient, more resourceful and a more innovative way to create fashion with better impact on the environment.
To make our backpack more impactful, we lined inside of our Emma with NewLife™ fabric, made with 100% recycled plastic bottles. The yarn is completely derived from recycled post-consumption plastic bottles that would have otherwise been thrown into a landfill or worse end up in the oceans. This reduces many of the costs and resources that are involved in conventional polyester production.
Additionally, unlike typical polyester textiles, NewLife™ uses a mechanical process without the use of chemicals, which could be harmful for the environment.
To make our Emma even more impactful, we use ethically produced leather in Italy for its adjustable shoulder straps to increase quality and durability of our backpack. We only source Italian genuine leather with the high standards of quality and environmental management.
Our deliberate leather selection is always supported with the system and product certifications in order to advance of communication in a transparent and scientifically proven way.
Transparency is one of the main pillars of our DNA.
FORM OF THE BAG
RE–GEN Denim by Candiani
This Re-Gen by Candiani, unique denimfabric is composed of 50% Tencel ™ x Refibra ™ - a cellulose fibre made from recycledmaterialand 50% recycled cotton in both the warp and the weft.
As an alternative to conventionally grown cotton, recycled cotton fibres use no water or chemicals during the recycling process.
When recycled cotton fibres are combined with Tencel ™ x Refibra ™ cellulose fibres, we can save thousands of liters of water for each product that produced with this combination because there is no fresh, raw cotton woven in this denim fabric.
Revolutionary Water Saving Dyeing Technology of RE-GEN Denim
Its inimitability lies in the use of the dyeing technology Kitotex®, which is derived from Chitosan, a naturally occurring polymer obtained by recycling the exoskeleton of shrimp.
These shrimps are farmed in South East Asia, consumed in the food industry and the exoskeleton is then turned into Kitotex®. Candiani Denim uses this polymer as an ingredient in its dyeing and finishing process.
With this technology, we use 30% less energy, 50% less water, and 70% less chemicals because Kitotex® fully replaces PVA and other harmful substances and pollutants, cutting drastically the use of chemicals in the dyeing and finishing process.
Newlife™ a Premium Yarn with a Sustainable Identity
The end product Newlife™ is a complete range of ECO-HIGH-TECH yarns derived from recycled post-consumption plastic bottles that would have otherwise been thrown into a landfill
NewLife™ uses a mechanical process, not a chemical one, to transform bottles into a polymer.
The use of recycled polyester, which requires fewer processing stages, means less energy is utilised during the production process, resulting in a considerable reduction in carbon emissions.
Dyeing the polymer already in the spinning stage avoids wasting water, with 10 litres of water per 1 kg of yarn used in the traditional yarn or fabric dyeing process.
The production process is 100% Made in Italy and 100% traceable.
Producing 1 Kg of Newlife™ allows a saving in terms of consumption of energy resources and CO2 emissions as compared to virgin polyester fibres production.
Certifications of Newlife™
GreenLIFE Leather only process European bovine hides by product of meat of food industry.
The production chain of leather is performed entirely in Italy, enabling to monitor the complete process and the chemical used, further guaranteeing the commitment to the quality of our products and its impact on the health of consumers and environment.
Environmental Sustainability in GreenLIFE Leather
The resources of earth are limited and becoming more and more precious; the commitments are finding innovative methods for reducing emissions and improving the capacity of recycling waste and water.
Product & System Certifications of GreenLIFE Leather
Stands for the high standards of quality and environmental management.
WHAT IS GREENLIFE
GreenLIFE, Green Leather Industry for the Environment, is a project funded by European Union, as part of the Life+ programme. The project aims to reduce the environmental impact of leather processing as well as providing the first step towards a common direction for the entire Vicenza Tannery District in Italy.
The project is sponsored by five companies based in Vicenza’s Tannery District.