SEVDA LONDON is a London-based fashion accessory brand with a distinct British identity. Our primary focus is on designing and retailing leather handbags and scarves.
Founded in 2013 by Sevda, who has years of industry experience, our brand has consistently evolved around the core principles she strongly believes in: conscious design, responsible sourcing, and exceptional artisanal quality.
Sevda combines elegant modern beauty and sustainability within each of her products. This is made possible through the combination of creativity and true artisanship using unique sustainable materials. These materials are the result of technological advancements and continuous research aimed at making this world a better place.
OUR CORE PRINCIPLES
Product sustainability starts in our London design studio. It is widely acknowledged that 80% of the environmental impact of products is determined during the design stage. At this crucial point, we carefully select materials, consider manufacturing processes, and define the product lifecycle.EXPLORE
Exceptional Artisanal Quality
We exclusively create and invest in artisanal products that embody high value, real human talent, and the intelligence behind their craftsmanship. These products are designed to be loyal companions for many years, allowing their owners to reflect their own unique personality.EXPLORE
We are committed to responsibly sourcing all materials used in the production of our products. Our selection of suppliers is always supported by system and product certifications, ensuring high standards of quality, environmental management, decent working conditions, and sustainable production.EXPLORE
While we have been suffocated by our wasteful consumption, the message given by our worn-out, tired Earth is clear. It is crucial to understand this message and comprehend the importance of slowing down, returning to our essence, and adapting lifestyles in harmony with nature.
We, as SEVDA LONDON, aim to be one of those building an alternative and profoundly different world—a slower and more meaningful one. Instead of being slaves to material possessions, our philosophy is to invest in objects that bring joy and enrichment into our lives.
We are adopting a new business model while aligning our primary target with Goal 12 of the United Nations: Responsible Consumption and Production. The timeless style and longevity of our products are the keys to our sustainable strategy.
Respectively, our goals are:
- Communicating in a transparent and honest way.
- Promoting sustainable design and reducing the environmental impact of our products by sourcing from responsible and well-managed sources.
- Changing the perception of how we value products and appreciating the people who make them possible for us.
- Delivering knowledge through effective communication and campaigns to encourage customers to replace more with less, but with better quality.
- Embracing circularity in business and encouraging reducing, reusing, and recycling.
- Raising awareness of overconsumption, which creates increased pollution and waste, resulting in degraded and collapsing ecosystems, habitats, and species.
It is time to collectively end our selfish behaviors that exploit our natural resources and slow down.
OUR NEW BUSINESS MODEL
We have already been shifting our business model from creating new collections for fashion seasons to high-quality timeless products that represent no particular season.
You will see the same timeless pieces in our stores again and again, with subtle changes based on customer feedback and design innovation.
We are slowing down and refusing to follow the current, obsolete, and endless cycle of false fashion trends, which fuel endless consumerism and are a huge burden on the environment and its limited resources.
Instead, we create just enough, the right amount, and keep our existing timeless pieces regardless of fashion seasons. We won’t incinerate or disregard our products because of changing fashion trends.
For us, fashion’s current business model doesn’t work. We do not want to produce too much for too cheap and contribute to waste.
Our objective is to become more circular in operation and promote reducing, reusing, and recycling.
We don’t want to be a part of manipulative fashion advertising for women to buy more.
We will encourage our customers to buy less and better, and when they need it.
Our products are created by skilled artisans with sustainable, high-quality materials that extend their lifespan and can be worn for many years to come.
And, it is our promise to give our products a second life or even many lives altogether.